We’re people who have worked in corporate environments and built up careers we love – across digital, product, technology, marketing and strategy.

We’re people who believe that the future of work is now all about designing around flexibility. Puffling came to life because we wholeheartedly believe that hiring methods are changing and we offer innovative solutions designed to attract and also retain top performers.

Puffling is much more than a Jobs Board.

We are building a community of off-market, experienced female talent who are ready to join progressive organisations and contribute to growth, success and the cultures of the future.

(So, that's a weird name ?)

Every meeting we have usually starts or ends with a question on the name. When we started out, we used Puffling as the project name - Pufflings, being baby Puffins, who were renowned for their ability to form life long bonds, multi-task and fly at crazy speeds. We loved the analogy of all they represented for our community of exceptional women, and the name just kind of stuck.

We think Pufflings are a great representation of our approach to role-share.

Lija Wilson


Lija has over 25 years of experience in marketing, digital businesses and strategy, including 8 years as Group Marketing Director of Fairfax Media's Marketplaces division and a number of other Executive roles for corporates and high growth startups. She made the list as one of Australia's Top 40 under 40 marketers and has won a bunch of awards and accolades since starting Puffling for championing gender diversity. She's a global ambassador for Flexible Work Day. Lija lives in Sydney's northern beaches with her husband Johnny and 3 kids.

She made the list as one of Australia’s Top 40 under 40 marketers in 2015. She lives in Avalon with husband Johnny, boys Jack and Harry and beautiful daughter Evie.

Niamh Fitzpatrick

Co-founder, Advisor in Tech and Product

Niamh started her career in software development before migrating to Australia 15 years ago.

Since then, she has held director level roles at Fairfax Media and Facebook before joining ASX listed Pure Profile. She is highly regarded as one of Australia's best leads in tech and product and is a passionate advocate and mentor for Women in Tech. During COVID, like many Niamh took the opportunity to make a lifestyle change and moved to the beautiful Southern Highlands of NSW.